SINGAPORE — Independent and boutique hotels in Singapore are stealing the march on international hotel chains, as their keen focus on customised services, unique architecture and vibrant decor draws millennial travellers seeking personalised attention and authentic local cultural experiences.
Besides being known for their focus on personalised attention, boutique and independent hotels also have more flexibility to respond quickly to changing market dynamics than chain properties. Also working in their favour, there is a growing shift away from corporate culture to a more intimate approach in everything from the designs of spaces to product offerings.
