KNOW: Staying true to Naumi’s cheeky and quirky nature the name of the brand holds a double meaning. The first is, it signifies the 9th day in the Sanskrit language, which is considered auspicious.

ME: The second meaning is that Naumi is pronounced as ‘Know Me’, in hope that each of our guests get to know the unique philosophy behind each hotel.

Our hotels are distinctive representations of the brand’s personality, which is ever growing, while remaining true to its core values. The group’s goal is to consistently engage today’s discerning contemporary traveller in a whimsical of experiences with trendsetting design, transcending service and current home technological comforts.